Research from SoftwareFindr shows that the graphic design industry will grow by roughly 7% from 2015 to 2022. Even though there is a decline in graphic design needs in traditional media, there is an increased demand for digital visuals. This is why we have decided to make a list of brochure design tips that will help you create brochures that meet the highest standards.
A statistic from AYTM shows that around 50% of small businesses agree that design is vital for their success.
The overall graphic design industry is growing, and by the end of 2019, it’s expected that it will reach a total revenue of $15 billion with a 3.5% growth. So, if you are looking for a career in graphic design, the future is bright. There are many career opportunities, both as a freelancer and full-time employee.
However, this does not mean that you should take your job lightly. You will have to put in the necessary effort to hone your design skills and build a career.
Listed below are ten brochure design tips:
1. Know Your Goal Before Starting
When designing brochures, you cannot jump straight into it. You need to know what you are doing, why you are doing it, and for whom. Ask your client to give you their objectives and how they imagine their brochure should look.
Try to learn what their goal is and learn about their business as much as you can. This is how you can come up with the idea that they will like the most. Moreover, you can ensure that the brochure has fulfilled its purpose.
2. Don’t Go Crazy with Fonts
Most inexperienced designers make the same common mistake: they over-complicate things with fonts. People think that they have to use something weird and unique that hasn’t been seen before. But to do this, you need to have a lot of experience under your belt.
Using strange fonts and formatting will make your brochure look unreliable. Don’t rush with finding some unorthodox fonts because your clients will usually have their own one prepared. This is how they ensure their brand identity is set in place.
3. Consider Paper Stock
Before you start working, make sure to consider the paper that will be used for the brochures. Consider the dimensions of the paper, scale, and type of paper that will be used. In most cases, you will work with standard A paper formats.
You also need to be aware of the paper type, as some interact differently with the colors you put on them. This way, you’ll know which steps to take to ensure that the brochure is clearly visible and readable.
4. The Copy is Crucial
Many beginners often neglect the importance of a brochure copy. They think that the copy does not have anything to do with design and see it as a separate element. However, when consumers look at the brochure, they see it as a single visual element, and the copy is a vital part of its design.
Make sure to try out different headline and text positions early on, test out their size, fonts, and their color. Try to fit them in with the background and ensure that your copy is easy to spot and read.
5. Consider Your Readers
When designing brochures, do not get caught up in thinking that you are doing this for yourself. Of course, you will have your own preferences and styles that you favor, but it isn’t about you. You aren’t designing the brochure for yourself, but for the target audience of your client.
Are you doing a leave-behind brochure, as a giveaway, or is it going to be given to website visitors when they request for it?
What is the goal of the brochure, and how does it help the audience? Ask your clients about their audience and learn what their interests are.
6. Simple Statements Always Work Best
Brochures are simple promotional materials which are easily consumable, and they need to be designed as such. They need to be quick, snappy, and clear, delivering the message in an instant. Nobody has the time to spend many minutes going through a brochure.
Brochures need to have literal statements and deliver relevant information as quickly as possible. Use simple solutions, both in terms of images and copy to get your message across.
7. First Impression is the Key
Strong visual elements are what people looking at a brochure will notice first. You need to ensure that the aesthetics are aligned with the interests of the target audience. During those first few seconds of looking, the person will decide whether or not they will actually read it.
Your visual design needs to convince people to give the brochure a chance. For example, if you are doing a brochure for a B2B company, it needs to be more professional to attract potential partners.
On the other hand, if it’s a B2C company targeting young kids, then your brochures should be flashy with over-the-top images, graphics, and vivid colors.
8. Draw Some Sketches
When you start working on your brochure design, don’t just go with one idea and go through with it until the end. Instead, draw several sketch ideas that you can present to your client. This is how they can see what you have in mind and provide you their feedback.
After all, we are talking about design work, and it can sometimes be difficult to communicate ideas. The best way is to show them on paper. This is how you will align your ideas with their goals and ensure that they are satisfied with the product. This is exactly what some companies like Artwork Abode does.
9. Images Matter
If you’re making a company or product brochure, quality imagery is essential. Images can better convey a brand message and showcase products and their features. If you have to use stock images, take your time, and choose those that fit in with your brochure design.
In these situations, it’s generally a good idea to consider editing stock images. By doing this, you will be able to “insert” them more naturally.
10. Stick to What Works
As we mentioned earlier, experimenting and innovating requires a lot of experience. Most clients will not ask for anything new or different – they will simply want to give people something familiar. You will often use 3 or 4 of the same fonts for your projects, and there is nothing wrong with that.
When you overcome these fundamentals and learn how to do them quickly, you will naturally get new ideas and recognize where there is room for something innovative.
Hire a Trustworthy Brochure Design Company
The brochure design tips listed above are very handy. Brochures are essential for businesses in different industries. For as long as companies hold them valuable, brochure design will stay relevant. Therefore, some professional design companies can find so many clients.